Post by sadiaafruj958 on Sept 3, 2023 5:51:43 GMT -5
vMy experience has mainly been within the email realm, which is very male-dominated. Women are typically well-represented in marketing — much more than in other departments. The closer you reach the leadership level, the quicker those numbers dwindle.
We do have allies, though! Alexis Renard, the CEO I worked with while at Mailed, built a leadership team that was balanced and diverse: an actual 50/50 split of women and men. Our team's synergy was palpable, and it's Phone Number List something I aspire to help build within every company I work for.
DO follow the rules created by the folks in charge (that’s mailbox providers and the customers they serve).
DO review your engagement metrics at the destination level to spot provider-level issues with deliverability. For example, if your open rate is 40% across the board, but it’s 6% at Hotmail, you’ve likely got an inbox placement problem there. Go dig around and find out what’s going on.
DO be thoughtful — and creative — about how you can encourage your email recipients to engage with your emails. It's good for deliverability. It's suitable for building brand loyalty. It's the closest thing to a growth hack that exists today. Speaking of hacks…
DON’T waste your time on inbox hacks. They don’t work, and they will damage your sender reputation. No, seriously… Run away from any vendors who guarantee inbox placement, claiming they can remove all the spam traps from your list. Or those using some magical line of code to help you avoid the dreaded Gmail Promotions tab (even though it’s not a dreaded place to be at all). If you want to optimize your inbox placement (and email ROI), spend time, effort, and resources aligning your email program with industry best practices such as authenticating (with SPF, DKIM, DMARC) and getting permission before emailing.
DON'T worry about that list of "spammy words" people keep telling you to avoid. You can use ALL those words if you want, as long as your email audience enjoys your content. Look at your engagement metrics (such as opens, clicks, conversions, unsubscribes, and complaints) to understand what your email subscribers like (and don't!), and adjust your content and/or segmentation accordingly. In my recent LinkedIn carousel about email myths, you can learn more about content's impact on deliverability.
DON'T mindlessly assume your emails will go to the inbox simply because you comply with regulations such as CAN-SPAM or GDPR. Truth be told, mailbox providers don't care about legality regarding inbox placement. Their primary focus is keeping their users safe and engaged with the content in their inboxes. Say it with me, friends: legality ≠ inbox placement
We do have allies, though! Alexis Renard, the CEO I worked with while at Mailed, built a leadership team that was balanced and diverse: an actual 50/50 split of women and men. Our team's synergy was palpable, and it's Phone Number List something I aspire to help build within every company I work for.
DO follow the rules created by the folks in charge (that’s mailbox providers and the customers they serve).
DO review your engagement metrics at the destination level to spot provider-level issues with deliverability. For example, if your open rate is 40% across the board, but it’s 6% at Hotmail, you’ve likely got an inbox placement problem there. Go dig around and find out what’s going on.
DO be thoughtful — and creative — about how you can encourage your email recipients to engage with your emails. It's good for deliverability. It's suitable for building brand loyalty. It's the closest thing to a growth hack that exists today. Speaking of hacks…
DON’T waste your time on inbox hacks. They don’t work, and they will damage your sender reputation. No, seriously… Run away from any vendors who guarantee inbox placement, claiming they can remove all the spam traps from your list. Or those using some magical line of code to help you avoid the dreaded Gmail Promotions tab (even though it’s not a dreaded place to be at all). If you want to optimize your inbox placement (and email ROI), spend time, effort, and resources aligning your email program with industry best practices such as authenticating (with SPF, DKIM, DMARC) and getting permission before emailing.
DON'T worry about that list of "spammy words" people keep telling you to avoid. You can use ALL those words if you want, as long as your email audience enjoys your content. Look at your engagement metrics (such as opens, clicks, conversions, unsubscribes, and complaints) to understand what your email subscribers like (and don't!), and adjust your content and/or segmentation accordingly. In my recent LinkedIn carousel about email myths, you can learn more about content's impact on deliverability.
DON'T mindlessly assume your emails will go to the inbox simply because you comply with regulations such as CAN-SPAM or GDPR. Truth be told, mailbox providers don't care about legality regarding inbox placement. Their primary focus is keeping their users safe and engaged with the content in their inboxes. Say it with me, friends: legality ≠ inbox placement